|Image courtesy of thenextweb.com|
Love or hate the prospect of it...underground wireless reception for the subway may have taken a significant step forward according to Businessweek.
"AT&T Inc. and T-Mobile USA customers will have mobile-phone service on New York City subway stations after the carriers signed 10-year agreements to access an underground network being built by Transit Wireless LLC."
|Image courtesy of dnainfo.com|
|Image courtesy of cbsnews.com|
|Image courtesy of gothamist.com|
Speaking of which, Michael Klurfeld at thenextweb.com makes an great observation on just how is thing going to be paid.
"What’s interesting about this particular network buildout is the funding scheme. New York City is not paying a dime of tax money for this. In fact, Transit Wireless is paying New York $46 million to install these devices. The money is coming from the wireless providers. Carriers who want their customers to have service in the station will have to pay a fee to TW.I do love it when good old fashioned marketing, incentives, and payment schemes can net out such benefits for the public. Very reminiscent of the brilliant idea of having Spanish firm Cemusa install and maintain bus shelters and newstands out of their own pockets in exchange for all revenues from the selling of advertising space on the said installations.
The brilliance in this is in the marketing. Basically, if one carrier starts to pay for this service, New Yorkers who don’t want to be incommunicado while in transit are going to jump ship. The rest of the carriers know this. So they’ll start paying to use Transit Wireless’ service. So unless AT&T wants to lose its New York clients to Sprint, it’ll buy in for at least the same amount of coverage Sprint offers."
Now with all that said, I say bring it on. Just make sure you have your music player charged and good pair of headphones handy or those noise-canceling headphones available when those one-sided conversations start. Just sayin'.